Question

Most viewers of the sitcom Blonde Dream also watch Euphony, a music-based reality show, which is broadcast immediately after Blonde Dream.
An ad for Savor chocolates placed during both of these shows would most likely result in:

A. average coverage.
B. unduplicated reach.
C. duplicated reach.
D. increased sweeps periods.
E. high cost per thousand.

Answer 1

Answer:

The correct answer is letter "C": duplicated reach.

Explanation:

Duplicated reach refers to an advertisement that could have been seen by the same individual in the audience through different mediums. The activity receives the name of duplicated reach but the promotion can reach people through multiple ways such as television, radio, the internet, social media, billboards, to mention a few.

In the example, the Savor chocolate advertisement has a double reach since it is portrayed during the transmission of two different TV shows using one single channel (television).