Nielsen PRIZM uses Market Segmentation.
Explanation:
Market division is the way toward isolating a market of potential clients into gatherings, or sections, in view of various qualities. The fragments made are made out of buyers who will react also to showcasing procedures and who share qualities, for example, comparable interests, needs, or areas.
Market division makes it simpler for advertisers to customize their promoting efforts.
By organizing their organization's objective market into divided gatherings, as opposed to focusing on every potential client exclusively, advertisers can be increasingly effective with their time, cash, and different assets than if they were focusing on buyers on an individual level.
Gathering comparable shoppers enables advertisers to target explicit spectators in a financially savvy way.
Market division additionally lessens the danger of a fruitless or ineffectual showcasing effort.
At the point when advertisers separate a market dependent on key attributes and customize their procedures dependent on that data, there is an a lot higher possibility of progress than if they somehow managed to make a conventional battle and attempt to actualize it over all sections.
Answer:
A. 14.28%
Explanation:
As per Approximation formula,
Quarterly yield = (A + B / C) * 100
A = Quarterly coupon = 12% of 1,000 / 4 =30
B = (Redemption - Price value / Number of coupon) = (1,000 - 900) / (15 * 4)
= 1.667
C= (Redemption value + Price / 2) = 1,000 + 900 / 2 = 1,900 /2 = 950
Quarterly yield = 30 + 1.66667 / 950 = 31.6667 / 950 = 0.03333
Quarterly yield = 3.33%
Using the calculator, we get exact Ytm quarterly = 3.3925%
Effective amount yield = {(1 + 0.033925)^4 - 1} * 100
Effective amount yield = 0.142762 * 100
Effective amount yield = 14.2762%
Effective amount yield = 14.28%
Answer: c. To understand which variables are the cause and which variables are the effect of a phenomenon
Explanation:
The options include:
a. To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
b. to determine the degree to which marketing variables are associated
c. to understand which variables are the cause and which variables are the effect of a phenomenon
d. to determine the perceptions of product.
Descriptive research simply refers to a research type that is used in the description of a population that the researcher is studying.
It simply answers questions such as when, what or how in the research. The subject of the research is being described here.
From the options given, we should note that the descriptive research isn't conducted to understand which variables are the cause and which variables are the effect of a phenomenon.
