Question

In a _____ situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.

Answer 1

In a NEW BUY situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.

A new buy situation occurs when the customer buys goods or service for the first time. Because of this, the buying decision is quite involved to the extent of going through the six steps of the buying process.