Effective _______ is when customers can seamlessly search for a fashion brand merchandise on their smartphones, order the mercha
ndise from their laptop computers, and pick up the merchandise at a bricks-and-mortar store. a. omnichannel distributionb. dual distributionc. extended distributiond. vertical integratione. ownership marketing flow
Onmichannel distribution is a multichannel approach to sales were customers are provided with a seamless shopping experience by integrating operations between brick and mortar stores and online shopping.
The internet changed our world and made information available anywhere, anytime. So shoppers can now buy something online at 11 PM while lying on their beds and they can decide to get the products sent home or pick them up at a store by themselves.
Companies that aren´t able to offer this type of shopping experience will tend to disappear (i.e. Sears).
