Question

Natalie is a salesperson for a company that manufactures office supplies. Which of the following activities should Natalie engage in if she wants to convert her customers into highly committed lifetime customers?(A) Handling complaints when possible
(B) Adding value to the selling organization
(C) Processing requests for rush deliveries willingly
(D) Cutting the price as often as possible
(E) Passing customer complaints to higher authorities

Answer 1

Natalie should engage in Processing requests for rush deliveries willingly if she wants to convert her customers into highly committed lifetime customers.

Explanation:

It is very important to maintain a good relationship with the customers of any business and extend their relationship long term so that it can benefit the business at long run. It is very difficult for any company to gain new customer because it involves lot of cost associated with the process.

The cost that is incurred in maintaining a good relationship with a older customer is lesser when compared to the cost associated with the gaining of new customers. Thus customer retention plays a major role in this. In the given example,Natalie works as salesperson for a company that produces office supplies. If Natalie  wishes converting her customers into highly committed lifetime customers he should engage in Processing requests for rush deliveries willingly.