Jordan had planned to deliver a persuasive speech encouraging his classmates to buy hummers so they could be "cool." after resea
rching his topic, however, jordan decided to encourage his classmates to use public transit instead, because he felt that this choice would help reduce u.s. dependency on oil and contribute to bluer skies for future generations. when jordan chooses communication intended to bring the greatest good to the greatest number of people over time, he is using the _______________ principle of ethical communication.
When Jordan chooses communication intended to bring the greatest good to the greatest number of people over time, he is using the <u>"Utilitarian Approach" </u>principle of ethical communication.
The Utilitarian Approach evaluates an activity as far as its results or results; i.e., the net advantages and expenses to all partners on an individual level. It endeavors to accomplish the best useful for the best number while making minimal measure of damage or keeping the best measure of affliction. It holds that each element's advantages ought to be thought about similarly when settling on the choice, and this incorporates those of different species since they additionally are equipped for suffering.
