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mash [69]
3 years ago
11

To help understand why attendance at the team's games was so poor, the atlanta falcons used marketing research to gather factual

information. the organization used in-game surveys and end-of-season surveys of ticket holders. the gathering of factual statements is an example of marketing research in its _____ role.
Business
1 answer:
Verdich [7]3 years ago
8 0
...in it's descriptive role.
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