Answer:
less, more
Explanation:
Research suggests that a firm with greater multi market contact is <u>less</u> likely to initiate an attack, but <u>more</u> likely to respond aggressively when attacked.
<u>Multimarket contact occurs when firms compete with the same rivals in multiple markets. </u>
When firms compete with each other in more than one market, their competitive behavior may differ from that of single-market rivals. They do not respond as aggressive as they would have if contact or competition were to be in just one market.
Multimarket contact gives a firm more options to respond to actions or attacks by a rival in other markets other than in the market being challenged. <u>As a result, multimarket competitors may hesitate to attack in one market for fear of retaliation in other markets. </u>
<u>Multimarket competition may therefore reduce the competitive intensity among rivals, an effect known as mutual forbearance.
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Answer: E- understanding your customer
Explanation: Marketing Research is the ability of an organisation to dig deep into its process of marketing and identifying problems that might affect the future of the organisation.
Most organisation do not take marketing research serious thereby cutting any budget set aside for this purpose. For a marketing research to be effective, there are processes to be followed and they are:
1. Identifying the problem
2. develop a marketing research plan
3. collect all relevant data
4. Analyse all data and report the findings
5.put your findings into action
Answer:
Option C. $480,000
Explanation:
The reason is that the consideration (Services of memberships which has monetary value) of the contract to deliver the subscribers has been delivered by the Pemco Enterprise which was active their member account and let them enjoy the services which they provide so the sales would be the amount that the company is legally entitled to receive after delivering the consideration of the contract and is $480,000 ($260 * 2000 memberships).
<span>spending will increase:
consumption by $80 billion.</span>