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inysia [295]
3 years ago
12

Ellie is an internal Consumer Insights researcher for JumpBab, a company that makes children's game Apps for smart devices. In h

er research of marketing trends, she observes that the downloads for her Apps is positively related to the per capita consumption of goat cheese; and negatively related to the number of engine failures of Ford Fiesta cars in the USA. Excited at finding these interesting relationships between these variables, she declares to her Marketing Manager that "JumpBab should include mentions goat cheese in all our marketing communications, but really stay away from Ford Fiesta cars!" Despite the statistical soundness of the data, Ellie's Marketing manager scoffs at her suggestion. This is likely because:
Business
1 answer:
aleksklad [387]3 years ago
6 0

Answer: a. Ellie has most likely tapped into an illusionary correlation in her data.

Explanation:

Illusionary Correlation is a phenomenon in Psychology and Statistics where during the course of research, the researcher perceives a relationship to exist between the variables due to seemingly statistically significant findings when no such relationship actually exists.

The problem is that since such correlations are usually rare, they are easier to discover and fixate on.

The likelihood of children apps being influenced by goat cheese and the number of engine failures of Ford Fiesta cars in the USA would make quite a number of people scoff which is why her manager was skeptical.

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A downhill ski area is experiencing a decline in the number of lift tickets sold, falling revenues, and inadequate profits. The
sukhopar [10]

Answer:

D. a 10 percent decrease in the average price of a lift ticket.

Explanation:

When Price elasticity is greater than 1, that suggests that the demand for that particular good or service is highly responsive to price or is price-sensitive . Furthermore, If price elasticity is greater than 1 then an increase in price will cause revenue to decrease.

Applying the above-stated principle to the given scenario, it has been stated that 'The estimated price elasticity of demand is 1.5.' implying that the demand for downhill ski is highly sensitive and responsive to changes in price.

Therefore, the only logical economic strategy to improve revenues will be to decrease price so that revenue can increase.

5 0
3 years ago
What is the economic term for the practice of assigning small parts of a complicated job to individual workers who specialize in
Dominik [7]
The economic term for the practice of assigning small parts of a complicated job to individual workers who specialize in doing just their small <span>part is "division of labor".</span>
7 0
3 years ago
The current price of a stock is $50, the annual risk-free rate is 6%, and a 1-year call option with a strike price of $55 sells
wariber [46]

Answer:

$9.00.

Explanation:

The computation of the value of a put option is shown below:

Data provided in the question

Current price of the stock = $50

Risk free rate = 6%

Strike price = $55

Sale price = $7.20

Based on the above information

The value of put option is

Put = V - P + X exp(-r t)

= $7.20 - $50 + $55 e RF  - 0.06(1)

= $7.20 - $50 + $51.80

= $9.00

Hence, the value of put option is $9

6 0
3 years ago
Interest you receive from a bank is not considered income<br> True or False?
bulgar [2K]
Any interest that you receive from a bank is taxable income, so I guess its false 
6 0
3 years ago
Read 2 more answers
Strategic behavior is required to win a presidential election. For each example below, indicate if it is a rule, strategy, or pa
rosijanka [135]

Answer:

The Guidelines for how votes are counted and who can vote is a rule, it is backed up by the constitution as a way of directing the masses.

Choosing to campaign in states with a large number of electoral votes or so called swing states is a strategy, this involves coming up with the best approach or means to win in an election. Going to such states is a big strategy towards securing victory.

Emphasizing different messages to different voter groups is another strategy, this entails telling each of the people things that are their most needs in a bid to convince them to vote for you. It is a strategy that has always worked.

Securing endorsements and large campaign contributions is a payoff, it is an aftermath of popular acceptance by the people.

Limits on sources of fundraising and campaign contributions is a rule established by the states to encourage fair play in the electoral system or process.

Explanation:

see Answer

4 0
3 years ago
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