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inysia [295]
3 years ago
12

Ellie is an internal Consumer Insights researcher for JumpBab, a company that makes children's game Apps for smart devices. In h

er research of marketing trends, she observes that the downloads for her Apps is positively related to the per capita consumption of goat cheese; and negatively related to the number of engine failures of Ford Fiesta cars in the USA. Excited at finding these interesting relationships between these variables, she declares to her Marketing Manager that "JumpBab should include mentions goat cheese in all our marketing communications, but really stay away from Ford Fiesta cars!" Despite the statistical soundness of the data, Ellie's Marketing manager scoffs at her suggestion. This is likely because:
Business
1 answer:
aleksklad [387]3 years ago
6 0

Answer: a. Ellie has most likely tapped into an illusionary correlation in her data.

Explanation:

Illusionary Correlation is a phenomenon in Psychology and Statistics where during the course of research, the researcher perceives a relationship to exist between the variables due to seemingly statistically significant findings when no such relationship actually exists.

The problem is that since such correlations are usually rare, they are easier to discover and fixate on.

The likelihood of children apps being influenced by goat cheese and the number of engine failures of Ford Fiesta cars in the USA would make quite a number of people scoff which is why her manager was skeptical.

You might be interested in
Giant Ltd acquired 80 percent share capital of Expert Ltd. On 1 July 2018 for a cost of $1,600,000. As at the date of acquisitio
sweet [91]

Answer and Explanation:

1. For computation of the non-controlling interest as at 30 June 2019 is shown below:-

Adjusted profit = Profit tax after the year - Unrealized gain in stock - Gain on machinery

= $200,000 - $10,500 - $10,500

= $179,000

Non-controlling interest as at 30 June 2019 = Share capital + Retained earning + General reserve + Profit of the year June 2019

= ($800,000 × 20%) + ($200,000 × 20%) + ($400,000 × 20%) + ($179,000 × 20%)

= $160,000 + $40,000 + $80,000 + $35,800

= $315,800

2. The Journal entries are shown below:-

a. Profit for the year Dr, $21,000

         To Stock reserves $10,500

         To Equipment reserve $10,500

(Being reserves is recorded)

Working note:

For stock reserve

Sale price $120,000

Cost $60,000

Profit before tax $60,000

Tax at 30% $18,000

Profit after tax $42,000

Unsold stock 25%

Unrealized profit $10,500

For net gain on sale of machinery

Sale price $80,000

Cost $60,000

Profit before tax $20,000

Tax at 30% $6,000

Profit after tax $14,000

Unsold stock 75% (3 years from 4 years)

Unrealized profit $10,500

b. Profit for the year Dr, $179,000

         To Consolidated reserves and surplus $35,800

          To Non controlling interest $143,200

(Being profit of expert ltd. is recorded)

Working note

Share of non controlling stakeholders = 20% × $179,000

= $35,800

Share of Giant Ltd. = 80% × $179,000

= $143,200

We do not make any adjustment with respect to consultancy fees

3 0
3 years ago
Suppose a company earns a profit this year and has a dividend payout ratio of one half. What does this mean?
algol [13]

Answer:

C

Explanation:

The dividend payout ratio is the ratio of dividends paid to shareholders in proportion to net income

Payout ratio = dividends / net income

If dividend payout ratio of one half, it means that only half of net income is paid as dividends

7 0
3 years ago
Jim was a mechanic. One day when he attempted to weld a car's gasoline tank, it exploded and he was hurt. He filed to collect wo
Vadim26 [7]

Jim can recover even if he was negligent and violated the employer's rules.

Option D is correct.

<u>Explanation: </u>

Employee compensation is a system that is publicly sponsored and pays financial benefits to employees who are injured during their work. The coverage of the employee is an insurance form that provides compensation for accidents or handicaps suffered by its employees.

The workers ' compensation act guaranteed that all employees injured at work received daily insurance and paid for hospital costs. By return, disabled workers earned the right to sue their bosses and supervisors for wrongdoing and earned the right to claim damages for pain and misery.

The payment for employees is basically a scheme of no consequence if the wounded employee is not at issue with the negligence of its own responsibility or the misconduct of his or her boss or friends, but only for his or her labor-related injuries is included in the injured workplace.

5 0
3 years ago
When a purchaser authorizes a broker to collect their commission from the listing broker or seller pursuant to an Exclusive Righ
Serjik [45]

Answer:

4. The obligation for payment of the commission is whichever compensation arrangement box is checked.

Explanation:

Exclusive right-to-buy contracts is one of the most common buyer-broker agreement between buyers and brokers or sellers.

This agreement outlines the obligations of the broker, the broker-agent relationship, and the responsibilities of the buyer.

Whatever is agreed on between the buyer and the seller or broker is the obligation for payment of commission and this will be strictly adhered to by both parties.

4 0
3 years ago
You're on a social media team for a outdoors brand called Appalachia. They've decided to revitalize their Pinterest account and
Lapatulllka [165]

Inbound marketing is the process of coordinating and facilitating potential customers to find a particular company.

An outdoor brand called Appalachia can revitalize its Pinterest account and engage its customers on the platform by streamlining content creation:

  • Inbound marketing emphasizes building enduring and dependable relationships with your customers and attracting newer customers in an organic way.
  • Inbound marketing works according to three principles: attract, engage, and delight.
  • The company and its social media team would not only involve themselves in revitalizing their Pinterest account by making it more appealing and attractive to potential customers.
  • It should be equally invested in engaging with the customers through the process of content creation.
  • This could mean presenting insights into ways in which the customer chooses to buy from the company and prioritizes the particular company over other options.
  • Product promotions are one way in which, using multimedia channels coupled with regular posting on the platform, customers can be attracted and engaged with.
  • Content creation tools like trends, hashtags, social media marketing, and streamlined posts can be utilized for this objective.

Therefore, inbound marketing can greatly benefit from a streamlined content creation process that attracts and engages a sustained customer base of a company.

Learn more about content creation here: brainly.com/question/26476622

#SPJ4

3 0
1 year ago
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