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inysia [295]
3 years ago
12

Ellie is an internal Consumer Insights researcher for JumpBab, a company that makes children's game Apps for smart devices. In h

er research of marketing trends, she observes that the downloads for her Apps is positively related to the per capita consumption of goat cheese; and negatively related to the number of engine failures of Ford Fiesta cars in the USA. Excited at finding these interesting relationships between these variables, she declares to her Marketing Manager that "JumpBab should include mentions goat cheese in all our marketing communications, but really stay away from Ford Fiesta cars!" Despite the statistical soundness of the data, Ellie's Marketing manager scoffs at her suggestion. This is likely because:
Business
1 answer:
aleksklad [387]3 years ago
6 0

Answer: a. Ellie has most likely tapped into an illusionary correlation in her data.

Explanation:

Illusionary Correlation is a phenomenon in Psychology and Statistics where during the course of research, the researcher perceives a relationship to exist between the variables due to seemingly statistically significant findings when no such relationship actually exists.

The problem is that since such correlations are usually rare, they are easier to discover and fixate on.

The likelihood of children apps being influenced by goat cheese and the number of engine failures of Ford Fiesta cars in the USA would make quite a number of people scoff which is why her manager was skeptical.

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roarie brothers farm a seed company specializing in seed corn. at their weekly meeting they tried to calculate the portion of th
alexdok [17]

Answer:

variable cost per bushel = $0.18848

total fixed costs = $6,652

Explanation:

we can use the high-low method of accounting to determine the variable and fixed costs:

  • highest activity cost = $25,500
  • highest activity level = 100,000 bushels

  • lowest activity cost = $7,500 (*doesn't make sense to use $75,000)
  • lowest activity level = 4,500

variable cost per unit = (highest activity cost - lowest activity cost) / (highest activity units - lowest activity units)

variable cost per unit = ($25,500 - $7,500) / (100,000 - 4,500) = $18,000 / 95,500 bushels = $0.18848 per bushel, since the quantities are large, we cannot round up

fixed costs = highest activity cost - (variable cost x highest activity units)

fixed costs = $25,500 - ($0.18848 x 100,000) = $6,652

6 0
3 years ago
Read 2 more answers
A company had the following... A company had the following purchases and sales during its first year of operations: Purchases Sa
Brums [2.3K]

Answer:

$5,415

Explanation:

                              Purchases              Sales

January:               10 units at $120      6 units at $120

February:            20 units at $125      5 units at $125

May:                     15 units at $130      9 units at $130

September:         12 units at $135       8 units at $135

November:          10 units at $140      13 units at $140

On December 31, there were 26 units remaining in ending inventory.

When you use last in, first out (LIFO) method, you calculate cost of goods sold based on the price of the last units purchased.

COGS:

  • January: 6 units at $120 = $720
  • February: 5 units at $125 = $625
  • May: 9 units at $130 = $1,170
  • September: 8 units at $135 = $1,080
  • November: 13 units at $140 = $1,820
  • total $5,415
5 0
3 years ago
Paul, a manager at a logistics company. Wants to have Emma, a temporary worker, handle customers’ queries. Paul’s colleague. Ali
andrew11 [14]

Answer:

5. Emma may not be as dedicated to the firm as other permanent employees

Explanation:

Logistics as a business activity is concerned with efficient movement of goods with least pilferage and spoilage and at the same time, as promptly as possible.

Handling customer queries requires utmost politeness, patience and humility and such a function is very sensitive since a small error or wrong attitude can drastically affect customer preferences and business sales.

In the given case, Ali's argument can only be strengthened by the fact that Emma is a temporary employee and it cannot be expected of her to discharge her duties with the same dedication as a permanent employee would.

Temporary employees know their term of employment beyond which they most likely seek job elsewhere. Whereas, a permanent employee would usually be more dedicated since he would have better sense of belongingness with the company.

5 0
3 years ago
Susan picked up a package of potato chips and noticed on the front of the package the words, "0 grams of trans fat." She looked
Tcecarenko [31]

Answer:

The correct option here is C) Nutritional labeling and education act.

Explanation:

NLEA or commonly know as nutritional labeling and education act is a new rule passed by the government , which requires the sellers or marketers of a product to show all the information regarding number of grams of fat ( whether trans fat, saturated or saturated fat ) on the packaging of the product.

3 0
2 years ago
Who advanced both preservation and managing resources sustainably to found the discipline of wildland management used in the Uni
Mariulka [41]

Answer:

Aldo Leopold

Explanation:

Aldo Leopold (1887 - 1948) was a founder of wildlife management. He taught at the University of Wisconsin and is famous for his book <u>A Sand County Almanac</u>, 1949, which sold over 2 million copies.

His work focused on the development of environmental ethics and wilderness conservation.

4 0
3 years ago
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