Question

Walker was gathering information on plasma and LCD TVs because he wanted to purchase one for his household. He bought several electronic product magazines, visited several electronics stores, searched the Internet, and paid attention to the ads in the newspaper to learn more about this product. However, he was confronted with so much information that he could not attend to all of it. In fact, he it got to the point that he would not attend to it and became frustrated. This is an example of _____.
A) information overloadB) information burnoutC) shopping burnoutD) giving upE) consumer backlash

Answer 1

Answer:

A) information overload

Explanation:

Based on the information provided within the question it can be said that this is an example of information overload. This term refers to when an individual receives too much information on a certain topic that it because increasingly difficult to understand, interpret, or make decisions regarding that information. This can usually lead to individuals giving up or becoming frustrated as is the case in this scenario with Walker.