Question

The Jeep brand of vehicles provides consumers with a unique blend of freedom and adventure. One of their advertising campaigns featured the tagline Have fun out there. Jeep. to highlight how the Jeep brand is about being free and adventuresome. This unique set of associations that consumers will make with the Jeep brand is referred to as brand ________.A. recognition.
B. marking.
C. image.
D. awareness.
E. equity.

Answer 1

This unique set of associations that consumers will make with the Jeep brand is referred to as brand image .

Option C

Explanation:

Marketing branding analyzes and designs the image of a brand throughout the market. For sales and marketing, it is important to develop a good connection to the target market. The commodity, its appearance, quality, and labelling, etc. are the measurable aspects of brand management.

Brand Image is an idea or perception that consumers create in their head within a certain period of time about a specific brand. The brand image can be characterized as the vision and interaction of current and potential customers with the brand.  The company photo ultimately fills the customer's mind. Brand image can be similar or completely opposite to brand identity.