Organic Food Inc., a multinational company, relies on its media partner Radio Plus to regularly advertise its offers, sales, and
new products. Radio Plus is invested in this relationship because it generates most of its revenue from advertising Organic Food's products. In this scenario, Radio Plus is Organic Food Inc.'s
Radio Plus is invested in this relationship because it generates most of its revenue from advertising Organic Food's products.
In this scenario, Radio Plus is Organic Food Inc.'s - external stakeholder.
External stakeholders are those individuals or companies that do not lie within a business itself, but these care about the business and are affected by the business's performance.
