<span>Heavy speculation is a bad idea in any market since it has a tendency to inflate prices to unrealistic levels. That is basically what many investors prior to the Great Depression did when they thought the market would keep going higher and higher. They borrowed money, sold their houses, etc.. to buy into the stock market thanks to that kind of speculation without even considering the underlying reasons for why the market is there in the first place.</span>
A press release should include important details about a company, events and upcoming important information. The most important information should be stated at the beginning because you only have limited time to capture the eyes of the audience. You need to fill them with the most information as fast as you can so that they remember the key points.