Answer:
C). Shannon's physician gives her some pain medication and tells her not to drive after she takes it, as the medication induces drowsiness. In spite of the doctor's warning, Shannon decides to drive to the store while on the medication. Owing to her lack of alertness, she fails to stop at a traffic light and crashes into another vehicle, causing a passenger in that vehicle to be injured.
Explanation:
Negligence is defined as the 'tort whereby a duty of reasonable or standard care as defined by law is breached, causing damage or any conduct short of .'
In the above situation, Shanon was aware of the after-effects of the medication she took as her physician instructs her to not drive because she may feel drowsy. Despite this warning, her decision to drive to the store reflects her negligence i.e. 'intentional action that falls below the legal standard for preventing unreasonable damage or harm.' Thus, <u>option C</u> is the correct answer.
Answer:
The consumer being evaluated
Explanation:
An Integrated Marketing Communications is a promotional marketing function through which a targeted audience receives consistent, persuasive, and reinforcing brand messaging to move buyer's through the decision making process.
There are three elements in any integrated marketing communication strategy:the consumer being evaluated the the channels through which the message is communicated, and evaluation of the results of the communication.
