Question

Henry considered two criteria when he selected his laptop: efficiency of the CPU and the capacity of the hard disk drive. These features represent the _____.

Answer 1

Answer:

Determinant criteria

Explanation:

When studying consumer behaviour, it is important to understand the criteria that consumers use to make their choices when it comes to goods. This criteria can be divided in several categories, such as determinant criteria and evaluative criteria. In this case, the example describes determinant criteria. This is the criteria that is most carefully considered and is directly related to the actual choice that is made.