Question

You are the brand manager of a major grocery store chain and have a meeting planned with your boss. you want to convince him or her to allow you to run a coupon campaign to drive sales across the soup brands you manage. your boss is not enthusiastic about coupon campaigns, but is willing to listen to a formal presentation from you explaining how and why your coupon campaign should be approved?

Answer 1

Question completion :You are to select the subject of your presentation to your boss

Answer : How the proposed coupon will promote increased short term purchases of larger quantity of soups

Explanation:

A good presentation should be able to capture the interest of the audience . First of all , it should be noted that the audience in the scenario is the boss  who is not enthusiastic about coupon campaign because he did not believe it will work. Therefore the subject of the presentation should be one that will win him over.

A very good subject will be "how the proposed coupon will promote increased short term purchases of larger quantity of soups'. He will be willing to know how it can give a sales advantage and as a result give attention.It is also important that the contents of the presentation should be detailed and explicit to point out the benefits attached to using the coupon campaign to drive sales.

Answer 2

Explanation:

In this question, ideal as the brand manager of a large supermarket chain, you should present to the boss your proposal to execute a coupon campaign to boost sales in the soup brands, first showing all the advantages that this strategy would bring for sales, as offering discount coupons to customers is a way of encouraging purchase, so soup sales would increase significantly in the short term, and in the long run, it could be argued that customers who buy soup encouraged by coupon , they could like the product and consume it more often, so in the long run it would also achieve customer loyalty.