Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
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It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
<span>Who is better off: a person using credit cards or a person refraining from any loans? A person using credit cards is better off </span>from a person refraining from any loans. A person using credit can often purchase more and have more flexibility with their money over someone who only uses cash. There are items and services that do not take cash as a form of payment, so without a credit card the person can not make the purchase.
Answer: Business process re-engineering
Explanation: In simple words, business process re-engineering refers to the process in which an organisation tries to restructure and change the process or methods of operations for smooth functioning of the business.
It is modern technique that are used by the firms in the industries which have high competition and are strongly interdependent on other firms in the industry.
The net profit margin, or simply net margin, measures how much net income or profit is generated as a percentage of revenue.
It is the ratio of net profits to revenues for a company or business segment. Net profit margin is typically expressed as a percentage but can also be represented in decimal form.
<h3>How do we calculate net profit margin?</h3>
Net profit margin is calculated by dividing the net profits by net sales, or by dividing the net income by revenue realized over a given time period.
<h3>What is good net profit ratio?</h3>
For example, in the retail industry, a good net profit ratio might be between 0.5% and 3.5%.
Other industries might consider 0.5 and 3.5 to be extremely low, but this is common for retailers. In general, businesses should aim for profit ratios between 10% and 20% while paying attention to their industry's average.
Learn more about net profit margin here:
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