Question

A successful CRM program is expected to help a company achieve all of the following EXCEPT ________.

Answer 1

Answer:

C) understand the competition better (this last part shouldn't be here ⇒ pin-point high-value customers and cross-sell products)

Explanation:

Customer relationship management (CRM) software is used by companies to manage customer-business relationships and each customer's relevant information. Customer information is very useful to determine future buying patterns and needs, and allows the company to customize their marketing efforts and automate sales.

Answer 2

The question is incorrect. The correct question is:

A successful CRM program is expected to help a company achieve all of the following EXCEPT ________.

A) provide higher levels of customer service

B) develop deeper customer relationships

C) create offers tailored to meet specific customer requirements

D) understand the competition better

E) pin-point high-value customers and cross-sell products

Answer:

Understand the competition better.

Explanation:

Customer relationship management (CRM) can be defined as an approach to building a strong relationship with potential customers. CRM is a technology that is used to interact with customers. A successful customer relationship management can help an organization maximise its profits.

CRM helps to improve customers loyalty, it also leads to an increased source of revenue to the business.