Question

Limitations of the _____ budgeting method include not allowing firms to exploit the unique opportunities or problems they confront in a market. if all competitors use this method to set communication budgets, their market shares will stay approximately the same over time.

Answer 1

The appropriate response is a competitive parity. Competitive parity spending is a cautious technique that can help a business ensure its image or item's focused position in the commercial center without overspending. Additionally called protective planning.