Question

A company is currently selling 10,000 units of product monthly for $40 per unit. The unit contribution margin is $27. The company believes that spending $50,000 per month on advertising will allow them to increase the selling price to $45 and that sales will increase by 750 units per month. The company should ______.

Answer 1

Answer:

The company should accept the idea reason been that the profit will increase by $24,000

Explanation:

Calculation to determine What should the company do

First step

Increased CM = [10,750 x (27+(40-45))]- (10,000 x 27)

Increased CM = [10,750 x(27+5)]- (10,000 x 27)

Increased CM = (10,750 x 32) - (10,000 x 27)

Increased CM = $344,000-$270,000

Increased CM = $74,000

Now let calculate the profit

Profit =$74,000-$50,000

Profit=$24,000 Increase

Therefore based on the above calculation The company should accept the idea reason been that the profit will increase by the amount of $24,000