Answer:
What is the difference between an internal influence and an external influence as described by the Consumer Value Framework (CVF)?
- Consumer value framework represents consumer behaviour theory illustrating factors that shape consumption-related behaviours and ultimately determine the value associated with consumption.Internal and external influence are both two important factors in the consumer value framework. Internal influence represents things that processed inside the mind of the consumer or can be thought as a part of the consumer. It consists of consumer psychology: learning, implicit memory, intuition, information processing, perception, information processing, categorization, attitudes; and personality of consumer: motivation, personal values, personality, lifestyle, emotional expressiveness, and emotional intelligence.The internal influence appears in the need recognition of the consumption making decision process. The personality and psychology of consumer determine the needs and wants, even preference of the consumption. For instance, consumers want to buy new cars, first of all, the need appears, and then they have to choose a brand or what kinds of cars they are looking for. Some consumers like the sports car, otherwise, some consumers are more into SUV and so on. These consumption decisions are depend on the consumers’ personality and psychology. Each of them has the different perspective.External influence include the social and cultural aspects of life as a consumer. Social environment are elements that specifically deal with the way other peopleinfluence consumer decision making and value. Such as social class, family influence,culture and cultural values, acculturation/ enculturation and reference groups and peerinfluence. Situational influence are things unique to a time or place that can affectconsumer decision making and the value received from consumption. For example,atmospherics, time/timing, conditions.The external influences directly impact the value of activities. It appears in theinformation searching stage of the consumption decision making process. For example,when a consumer want to buy a new car, and he is struggling with the brand betweenToyota and Land Rover, the social groups like friends, families who has bought those cars,they can directly influence the consumer’s consumption decision and feelings aboutthose brands. Relationship quality—consumer loyalty
Being a minor or not having a good understanding of politics.
Answer:
Leonard belons to the <em>Makers VALS group</em>
Explanation:
Makers are one of the sub-group of VALS that are motivated by the self-expression and sufficiency in whatever things they are engaged in.
They express themselves and experience the world by working on it—such as building a house, raising children, fixing a car, or canning vegetables. They also have enough skill and energy to carry out their projects successfully.
Leornard happens to fall under this particular group.
Henry Ford was an American industrialist. And he developed and manufactured the first automobile that many middle class Americans could afford Albert Einstein was a German-born theoretical physicist. He developed the general theory of relativity, one of the two pillars of modern physics.
<span>its started as a western influence entered the area in the 16th century, because the dutch and portuguese wanted to buy spices from the spice trade there.</span>
