From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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Answer:
Schedule of cost of goods manufactured & Sold
Particulars Amount
Direct materials used $15
Direct labor $20
Factory overhead Applied <u>$30</u>
(150% of DL Cost)
Total manufacturing costs $65
Add: Beginning WIP <u>$25</u>
Total cost of work in process $90
Less: Ending WIP <u>$10</u>
Cost of goods manufactured <u>$80</u>
Particulars Amount
Cost of goods manufactured $80
Add: Beginning finished goods inventory <u>$5</u>
Cost of goods available for sale $85
Less: Ending finished goods inventory <u>$15</u>
Cost of goods sold <u>$70</u>
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Answer:
Assuming the same rate that Coca Cola's did in Germany between 1939 and 2008 and the same volume distribution of 2011 cases sales, then hypothetically sales in Germany in 2053 would be 226 bilion cases.
Explanation:
Taking the Coca Cola's worldwide growth the same rate that Coca Cola's grew in Germany between 1939 and 2008, that is 10.26% per, then for the 26.7 billion from today up to the 2053 year we would have:
S = 26.7 billion * (1.1026)^42 = 1614 billion cases
If we use volume distribution of the year 2011, then sales in Germany would be:
SG = 1614 billion cases * 14 % = 226 billion cases
The answer is $594.50, hope this helped you
Answer:
b. Financing activities.
Explanation:In the financial activities section of the statement of cash flows, the operations related to the entry and exit of funds for activities that increase the liability or stockholders´equity, but that do not make the main activity of the company must be recorded. Such as: issuance of common stock for cash.
