When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positiv

Question

3 years ago

8

When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positiv

e characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

Social Studies

1 answer:

Lina20 [59] · Answer 1 · 2021-12-17T23:19:33+03:00

Answer:

lack of quality

Explanation:

the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

This is a great risk for the brand. The consumer subjective image of this brand could be altered putting the product quality in doubt.

When considering brand​ extensions, there is a risk of​ _____, in which the contrast between the brand​ extension's less positiv

When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positiv