1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
natka813 [3]
4 years ago
9

Gloria, a marketing manager at Big Three Inc., is preparing for the launch of a new product. The company's top management wants

to keep its spending strategy low key. To convince the top management that the new product needs an aggressive entry, Gloria should promote the marketing cost associated with the launch as a(n) _____.
Business
1 answer:
ahrayia [7]4 years ago
8 0

Answer:

<u>Investment</u>

Explanation:

While launching a new product, a firm has to decide upon the marketing expenditure it is willing to incur based upon the market the product is targeted at and other data and projections.

For some products, an aggressive marketing strategy might be suitable and could be viable in the long run.

In the given case, the marketing manager has decided upon an aggressive marketing strategy for the product which would involve high costs for which the management is not willing.

Thus, the marketing manager in such a scenario needs to convince the management by promoting such marketing costs as an investment cost which shall yield high returns in the near future.

You might be interested in
What challenges do organizations face as they attempt to integrate different activities and organizations across the supply chai
Dimas [21]

Answer:

Explanation:

The supply chain or logistics network is the name given to the entire system of organizations, people, technology, activities, and resources within the process that encompass the movement (s) of the product (s) or service (s) from the supplier to the customer. In the process of supply chain activities, natural resources, raw materials and components are turned into final products and delivered to the end customer. Theoretically, in the supply chain system, used products can re-enter the supply chain at any point where residual value recycling is appropriate. Supply chains are linked to value chains. Typically, the supply chain begins with environmental and biological regulation of natural resources, continues with human extraction of raw materials, and includes many production rings (eg part configuration, assembly, and assembly) before storage, remote geographic locations and finally reaching the customer. Many of the changes in the supply chain occur between different companies. These companies strive to maximize their income among companies of the same class, but they do not know much about other players in the supply chains. Recently, this loosely matched, self-organizing business network, collaborating to provide services and products, has become known as "Enlarged Enterprise".

Supply chain integration focuses on two key issues (compliance and communication) both within the organization and between organizations.

1. Alignment refers to shared vision, goals, goals and objectives between organizations, functions and processes within the supply chain. Alignment provides consistency in direction and objectives when making these plans and decisions.

2. Connection means the transfer and sharing of information that is involved in planning and decision-making and is required for planning and decision-making. The connection ensures the availability of information required for decision-making and the different functions and assets in the supply chain work with the same information as the decisions made.

3. Supply chain alignment and connection do not occur in vacuum. Supply chain management is part of a wider business administration and should support a wider business strategy.

4. The Business Strategy defines how a company plans to compete in the markets or market segments it pursues. Generally, a firm can compete for a lower price or by differentiation. Supply chains can contribute significantly to both goals. However, different business strategies can best be supported by different supply chains and supply chain management decisions. A business strategy based on innovation speed and fast market time will require a different supplier network than a strategy based on low costs, different production infrastructure and different distribution infrastructure. For this reason, it is very important that the strategies followed and the decisions of the supply chain team are consistent and consistent with the overall business strategy.

8 0
3 years ago
You have been elected to the governing board of your church. At the first meeting you attend, mention is made of building a new
tigry1 [53]

Answer:

1. Cash in hand and at bank balance

2. Is there land and buildings available

3. Are there any accumulated debt owed by the church

4. Collections or record of church document.

Explanation:

1. Cash in hand and at bank balance. This an example of a current asset. The first question is how much does the church have as cash and bank balance. The reason is to ascertain whether the fund will be sufficient for the new building project.

2. Land and Buildings availability. This is a fixed asset. The board would enquire whether there is an already existing building or land with which to begin the building project.

3. Debt or loan owed by the church. Loan forms part of liability in a balance sheet. Another question to be asked is whether the church is indebted to a bank or financial institution. This will determine whether or not to continue with the building project.

4. Record of church document. Does the church have any existing document with which to support the new building? This is pertinent as to begin or abandon the plan to build a new church.

3 0
3 years ago
Which basic assumption may not be followed when a firm in bankruptcy reports financial results?
BartSMP [9]

Answer:

The correct answer is d. Going concern assumption .

Explanation:

The ongoing business is an accounting term for a company with the necessary resources to continue operating without the threat of a liquidation in the foreseeable future, generally considered as at least within twelve months. It implies for the business the declaration of intention to continue with its activities at least during the next year.

This is a basic hypothesis to prepare your financial statements, which means that the company has no need or intention to liquidate or actually reduce its operations. This term also refers to a company's ability to earn enough money to stay afloat or avoid bankruptcy.

4 0
3 years ago
________ is a contractual stipulation to ensure that e-business participants do not deny (repudiate) their online actions.
julia-pushkina [17]

Answer:

Non- repudiation

Explanation:

Non- repudiation is the term which is defined as the assurance of something or validity of something which someone will not deny.

It is a concept which is legal and it is used widely in the information security. It is referred to the service, and provides or offer the integrity as well as the proof of the origin of the data.

Therefore, non- repudiation is the contractual stipulation which ensures that the participants of the e -  business will not deny their online actions.

4 0
3 years ago
cnn.com runs a story reporting that the consumer confidence index has risen. having taken an economics class, you predict that s
klemol [59]

As a result of Consumer Confidence Index rising, spending in the economy will increase and aggregate demand will rise.

Consumer Confidence Index (CCI) refers to how optimistic people are about their finances. When the CCI is high:

  • People are more confident in their finances and the ability to make income in future
  • People will spend more in the economy because they are more confident in their income
  • Aggregate demand will rise as more people demand goods and services

If the CNN is correct in reporting that the CCI is rising, we can expect that spending in the economy will rise and so will aggregate demand.

In conclusion, spending in the economy will increase and aggregate demand will rise.

<em>Find out more at brainly.com/question/9930012. </em>

8 0
3 years ago
Other questions:
  • A​ person's website specializes in the sale of rare or unusual vegetable seeds. He sells packets of​ sweet-pepper seeds for ​$2.
    6·1 answer
  • ___________ is about two-thirds of the demand side of gdp, but it moves relatively little over time.
    5·1 answer
  • Which consumer electronics manufacturer also produced tires? nokia sharp phillips grundig
    7·1 answer
  • Why might an investor want to invest in the stock market?
    5·1 answer
  • The Federal Reserve System and the New York Stock Exchange regulations currently require the short seller to have an initial mar
    14·1 answer
  • Friendly’s Pharmacy currently has one pharmacy open for business. The owners are considering opening a second Friendly’s Pharmac
    7·1 answer
  • Llona invested $100,000 in an 18-month certificate of deposit. She needed to cash in the CD to meet some unexpected expenses. Ll
    7·1 answer
  • What insight does ROI give into investment performance? Is it acceptable to lose profit on one product, if that product is vital
    13·1 answer
  • When the price of a product increases, a consumer is able to buy less of it with a given money income. This describes the
    12·1 answer
  • Compute the current ratio, acid-test ratio, and gross margin ratio as of January 31. (Round your answers to 2 decimal places.)
    9·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!