One of the example would be: <span>Asking women if they have had an abortion
Women who had abortion usually experienced a drastic emotional pressure right before and after the abortion process.
Finding out the harm of abortion by collecting the data from women who never actually experienced wouldn't represent the closest situation compared to the women who actually experienced it.</span>
JCPenney ran a newspaper ad stating, "We are the friendliest store in town." this is an example of institutional advertising.
<u>Explanation:
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When an advertisement speaks only about the institution that is carrying out the business and not about the products that the institution is trading in, the advertisement is considered as an institutional advertisement.
Through this type of advertisement, the purpose is to inform the audience about how would the institute carrying out a specific business prove beneficial to them.
