Most often, they must balance the needs of the stakeholders with the need to make profits
<span>When the top management team is homogeneous and a new CEO is selected from inside the firm, it is B. unlikely that the current strategy is going to change.
Nothing much is going to change when it comes to the way this company works - be it strategy or its other functioning. It doesn't really matter whether the CEO came from inside or the outside of the firm - if the strategy is good, it shouldn't be changed </span><span /><span>
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Answer:
before, during, and after the campaign through the use of pretests, inquires and posttests.
Explanation:
Advertising campaigns can be defined as the advertisement of a product that focuses mainly on communicating a similar type of message to the potential customers. This can be achieved through different mediums inorder to create an awareness about the product.
Measurement of an effective advertising campaign is very necessary, it is used to determine how well a product will sell in the market.
The effectiveness of an advertising campaign can be evaluated by utilizing pretests, inquires and posttests to determine if the potential customers have seen the advertisement and how well they are responding to it.