Answer:
Customers require value for money.
Explanation:
Total Quality Management TQM is an approach to make the product best for its customers and work towards customer satisfaction. Customers demands may be different, some customers require value for money while others just go for brand image. Some customers like online shopping while other prefer buying the product after watching its specs. The motive of a business is to satisfy the needs of all of its customers. Coca Cola beverages company has also focused on satisfying its customers. It responds to the various flavor requirements by its customers and has introduced more than 5 flavored drinks. The quality of any drink is not compromised and it aims to provide value for money to its customers.
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Answer: A. Special event
Explanation:
Special events are occasions where the customers and the company get to meet face to face and talk about products and services on offer. Special events are very ideal for product launches, or trade shows where the company aims to sell more of what it has.
Isaac Mizrahi most probably just launched the new book and so this special event is a way of marketing it to the public through face-to-face contact.