Answer:
Umbrella branding
Explanation:
A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.
Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.
Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.
The payback period is 4.06 years.
<h3>What is the payback period?</h3>
Payback calculates the amount of time it takes to recover the amount invested in a project from it cumulative cash flows
Amount recovered in the first year = 46,700 - 10,000 = 36,700
Number of years it would take to recover 36,700 = 1 + (36700 / 12,000) = 4.06 years
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Answer:
Option D. After completion of market research, situation analysis, and competitor analysis
Explanation:
The reason is that the company always sets objectives and goals when it analyzes the business environment, the way competitor would react, product demand, etc and all these things come from market research, situation analysis, competitor analysis, position analysis, capability analysis, etc. This gives a clear picture where the organization must head towards. So after completion of these analysis and research, company is able to set goals.
Always remember that the company sets its goals before marketing planning (Option A) and after situation analysis (Option B) because it helps define what number of sales we need which formulates the marketing planning.
Option C is incorrect because strategies are set after the objectives and goals are set because the strategies are always alligned with the objectives and goals.
Option E is incorrect because Goals and Objectives are set always after the SWOT and PESTLE analysis not during these studies.
Here the only only option with broader meaning is option D which also includes the Option A and Option B.
Answer:
Explanation:
Step 1 – Locating and Defining Issues or Problems. ...
Step 2 – Designing the Research Project. ...
Step 3 – Collecting Data. ...
Step 4 – Interpreting Research Data. ...
Step 5 – Report Research Findings.
