All this worksheet wants you to do is come up with the possesive noun using the given information.
Here is an example...
the painting created by Pablo Picasso ⇒ Pablo Picasso's painting
You mean memorable? The root word would be Mem
Im not sure how to answer, this isn't a question
Answer: BIG IDEA
Explanation:John O'Toole is a member of the Advertisement hall of fame,he described Big idea as requiring inspiration, according to John O'Toole,Big idea is almost invariably expressed in terms of Art and copy. John O'Toole also sees BIG IDEA as
"that flash of insight that synthesizes or produces the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."
