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Rufina [12.5K]
3 years ago
11

Mark manages a small family-owned amusement park. He believes the park can increase its profits if its owners will buy three foo

d concession trailers. Mark has contacted three dealers of such trailers, which come fully customized to user specifications. After receiving three bids, Mark concluded that Century Industries has the best offer. He will present only the Century Industries information to the family tomorrow. What buying center roles does Mark perform? a. buyer and decider b. influencer and buyer c. gatekeeper and buyer d. decider and user e. influencer, gatekeeper, and decider
Business
1 answer:
Talja [164]3 years ago
5 0

Answer:

The correct answer is letter "E": influencer, gatekeeper, and decider.

Explanation:

As Mark's business is family-owned, it implies all the decisions are not made only by him. Then, in purchasing a food concession trailers he will have to let the other members of the family know about this decision.

Mark already decided Century Industries is the best option to take for the trailers but needs to influence his point of view to his family members. In other words, Mark will be the gatekeeper between his family business and Century Industries.

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Mydeco Corp. 2009–2013
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2 years ago
Financial data for Stirling Inc. for last year are as follows:
Tom [10]

Answer:

profit margin: 6.04%

Assets turnover: 2.08

ROI 25.89%

Residual Income 137,330

Explanation:

<u><em>profit margin:</em></u>

income/sales = 326,480/5,404,000 = 0.060414507 = 6.0414507%

<u><em>Assets turnover:</em></u>

\frac{net \: sales}{average \: assets} \\\\where:\\average \: assets = \frac{ending + beginning}{2}

(2,561,000 + 2,629,000)/2 = 2,595,000 average assets

5,404,000/2,595,000 = 2.082466281 Assets TO

<u><em>ROI</em></u>

\frac{net \: income}{average \: equity} \\\\where:\\average \: equity= \frac{ending + beginning}{2}

(1,206,000+1,316,000)/2 = 1,261,000 average equity

326,480/1,261,000 = 25.890563%

<u>Residual Income:</u>

current income - income at desired RoR

That means calculate which income generates a ROI of 15% which is the minimum required return:

ROI = income / equity = 0.15

X/1,261,000 = 0.15

X=1,261,000 x 0.15 = 189,150

Now we calculate the diference between this number and the current income.

326,480 - 189,150 = 137,330 Residual Income

8 0
3 years ago
Assuming Digby’s current market share for its Drat product remains the same, how many units of Drat should Digby expect to sell
marshall27 [118]

Available Options Are:

A. 401 units

B. 294 units

C. 441 units

D. 305 units

Answer:

Option C. 441 Units

Explanation:

The first thing would be to analyze the situation. It is crystal clear in the Accessibility Elite table that the accessibility of Digby products are 2nd largest among the rival companies.

Now we will look at whether the company has taken advantage of its second largest accessibility position or not. This can be seen in Actual Vs Potential Market Share table. The units produced were sold in the year which means that the accessibility of the product is even more than its rivals as the market share captured in the year by Digby is above 40%. This means that their is an increased demand for Digby's Product. This can also be seen by segment growth rate in the Elite Statistics (Top Left Corner) which is anticipated to be at 16%.

All these things says that Digby must produce as much as possible, hence quantity would be a greater number.

3 0
2 years ago
The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewh
muminat

Answer:

Problem definition.

Explanation:

Problem definition is the process of identifying an area for improvement, a difficulty that needs eliminating, or problem to be solved.

The marketing manager at Widgets R Us did not define a problem before starting their own survey.

Problem definition directs the focus of the survey, without a defined problem the survey will be of no use.

3 0
3 years ago
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