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Rom4ik [11]
3 years ago
9

In which phase of new product development would a company use a focus group? (Page 5.02)

Business
1 answer:
Makovka662 [10]3 years ago
6 0

The product development process consists of 6 steps:

1. Idea generation

2. Concept testing

3. Product development

4. Market testing

5. Product launch

6. Evaluation of results

Given these are the steps of the product development process - the phase where a focus group would most likely happen is phase two concept testing.

When they are concept testing the item, they can bring in people and let them try out the concept model and get their viewpoint on it prior to making the actual item and launching it. A focus group will also provide good feedback on the idea and allow time for the company to make changes if necessary.

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1 year ago
A company estimates that it can sell 5,000 headphone each week if it prices each set of headphones at $20. However, its weekly n
nadezda [96]

Answer:

At what price is revenue maximum?

  • $13 and $12 per unit (maximum revenue $156,000)

What is the maximum revenue and how many sets of headphones should the company expect to sell?

  • $156,000

Write your conclusions in a sentence.

  • When the price is higher than $12 per unit, demand is elastic, which means any decrease in price will result in a larger proportional increase in quantity demanded. This in turn increases total revenue. Below $12 per unit, demand is inelastic, which means that a decrease in price will result in a smaller increase in quantity demanded.

Explanation:

price            quantity demanded       total revenue

$20                            5000               $100000

$19                            6000               $114000

$18                      7000                 $126000

$17                      8000                 $136000

$16                      9000               $144000

$15                      10000               $150000

$14                      11000               $154000

<u>$13                      12000               $156000 </u>

<u>$12                      13000               $156000 </u>

$11                             14000               $154000

$10                      15000               $150000

$9                      16000               $144000

$8                      17000               $136000

$7                      18000               $126000

$6                      19000               $114000

$5                      20000       $100000

$4                       21000        $84000

3                       22000        $66000

2                       23000        $46000

1                       24000        $24000

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Answer:

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