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maxonik [38]
3 years ago
9

Which of the following is the best way to measure who read the company's public relations message and what they thought about it

? a. Ask consumers for relevant feedback after the campaign b. Count the number of media exposures c. Measure attitude levels before and after the campaign d. Examine discussions about the campaign on social media forums e. Perform a content analysis of the message
Business
1 answer:
algol [13]3 years ago
6 0

Answer:

a. Ask consumers for relevant feedback after the campaign

Explanation:

  • The company's public messages in order to establish a relationship with the clients or its costumes have to be essentially exposed through the mediums like campaigns and the media to get relevant feedback form them and helps in the analysis if its future scope.
  • These messages target the key audiences and use all mediums of communication like PR events.
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Which of the following is the term used to describe the institutional arbitrage of various securities, including stocks and opti
Agata [3.3K]
A hope it helps you
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3 years ago
Sun Technologies, a cell phone manufacturing company, decided to change the operating system of its phones to eliminate the prob
larisa86 [58]

Answer:

Unfreezing

Explanation:

There are three phases of organizational change. Sun Technologies can be said to be at its unfreezing stage.

The organization must properly communicate with its employees and consumers at each level of changes they are.

  • At the unfreezing stage, the goal is to change the mindset and belief of the consumers about a particular process being deployed.
  • Since the adoption of the new technology is being advertised as one that will make things better, we can see elements of unfreezing here.
  • Other stages are the actual change phase and freezing stage
8 0
3 years ago
Yappy Company is considering a capital investment of $320,000 in additional equipment. The new equipment is expected to have a u
Eddi Din [679]

Answer:

a. 4.92 years

b. NPV = $26,770.20

c. 1.0837

d. IRR = 12.26%

e. 15.6%

the project should be accepted

Explanation:

Payback calculates the amount of time it takes to recover the amount invested in a project from it cumulative cash flows

Payback period =  Amount invested / cash flow = $320,000  / $65,000 = 4.92 years

Net present value is the present value of after tax cash flows from an investment less the amount invested.    

Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested

NPV and IRR can be calculated using a financial calculator

Cash flow in year 0 = $-320,000

Cash flow each year from year 1 to 8 = $65,000

I = 10%

NPV = $26,770.20

IRR = 12.26%

profitability index = 1 + (NPV / Initial investment) = 1 + ($26,770.20 / $320,000 ) = 1.0837

The project should be accepted because the NPV and profitability index are positive. the IRR is greater than the discount rate. this means that the project is profitable. Accounting rate of return = Average net income / Average book value

Average book value = (cost of equipment - salvage value) / 2 = $320,000 / 2 = $160,000

$25,000 / $160,000 = 0.156 = 15.6%

To find the NPV using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

To find the IRR using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the IRR button and then press the compute button.  

7 0
3 years ago
Gross profit equals the difference between sales revenue and cost of goods sold plus operating expenses. net income and operatin
juin [17]

Answer:

Gross profit equals the difference between sales revenue and cost of goods sold.

Explanation:

The gross profit is calculated by subtracting total cost of goods sold from total sales. Both the total sales and cost of goods sold are found on the income statement.

Gross profit = Sales revenue - cost of goods sold.

It is one of three profit metrics used in business statement reports

6 0
3 years ago
Companies can identify their competitors from both​ ________ points of view.
anzhelika [568]
C, is the correct answer I believe.
8 0
3 years ago
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