Question

Theo chocolate is ready to take their products abroad. Deborah, Theo chief marketing officer, has decided that the company needs to add Matcha green tea, wasabi, and Red bean flavors to their chocolate bars in order to customize their products to Japanese tastes. For India, Deborah thinks saffron and cardamom flavors would be best. She knows there is a lot of industry competition in other countries, so Theo will have to spread some time considering how to market the products abroad. Which type of global corporate strategy is Deborah considering? A) Glocalization strategy B) export strategy C) globalization strategy D)Multidomestic strategy

Answer 1

Answer: B) export strategy

Explanation: