Question

Jake, who runs a local pet shop, finds its rewarding to interact with customers who like pets. Hence, he is recognized in the local community. Which objective of retailing does Jake emphasize by this practice?

Answer 1

Answer:

Consumer behaviour

Explanation:

Consumer  behaviour  is  comparatively  a  new  field  of  study  which  evolved  just  after  the  Second  World  War .  The  sellers  market  has  disappeared  and  buyers  market has come up. This  led to paradigm  shift  

of the  manufacturer‘s attention  from  product  to  consumer  and  specially  

focused  on  the  consumer  behaviour.  The  evaluation  of  marketing  concept  from  mere  selling  concept  to  consumer - oriented  marketing  has  resulted  in  buyer  behav i our  becoming  an  independent  discipline. The growth of consumerism and cons umer legislation emphasizes the  

importance that is given to the consumer. Consumer behaviour is a  study  of how  individuals  make  decision  to  spend  their  available  resources  ( time,  money  and  effort) or  consumption  related  aspects  (W hat  they  buy ?  W hen  they  bu y ? ,  How  t h ey buy ?  e tc ).

The  heterogeneity  among  people  makes  understanding  consumer  

behaviour  a  challenging  task  to  marketers.  Hence  marketers  felt  the  need  to  obtain  an  in - depth knowledge  of consumers  buying  behaviour. Finally this knowledge acted  as  an  imperative  tool  in  the  hands  of  marketers  to  forecast  the  future  buying  behavior  of  customers  and  devise  four  marketing  strategies  in  order  to  create  long term customer relationship.