Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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The Food and Drug Administration (FDA). The FDA ensures the safety and effectiveness of a wide range of consumer products from medicines and cosmetics to food and medical devices.
Explanation:
Ethical awareness means knowing the activities done in personal life or in business dealing. for example incorporating of New Business without aware of the product advantages or disadvantages to the society.Say for example a manufacturing industries of Chemical without knowing its side effects over the environment,animals and on man, if hazardous gas leak outside.
Moral judgement in business is very important as it indicates the decision taken by manager,firm, or any one in the organisation on behalf of the other is affect to the whole group.Whether the decision is right or wrong or doesn't affect the entire group negatively. example Giving salary less than in mentioned papers is not doing right thing to the personnel which is against company morals. Moral characters are the individuals who is judged by his or her consistent qualities.
Answer:
A zero coupon bond:
A. is sold at a large premium.
B. has a price equal to the future value of the face amount given a positive rate of return.
C. can only be issued by the U.S. Treasury.
D. has less interest rate risk than a comparable coupon bond.
E. has a market price that is computed using semiannual compounding of interest.
Answer is : B
Explanation:
In classification of bonds we have a unique type of bond known as Zero-coupon bonds also know as Pure discount bonds, unlike traditional bonds they don’t pay coupon instead they are sold on discount basis and on maturity the bondholder receive a par value, for this reason the price will be at a discount on sale and on maturity be redeemed at par price showing a positive rate of return.
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