Question

Jim and Bob both have negative attitudes toward review sessions. Jim's instructor explains that review sessions can help to focus study efforts. Jim thinks carefully about this explanation and then changes his attitude using the ______ route to attitude change. Bob's instructor also tells him that review sessions are useful. Bob doesn't think much about the explanation, but he is impressed by his instructor's confidence and thinks that she is very intelligent so he changes his attitude using the ______ route to attitude change.

Answer 1

Answer: Central , Peripheral

Explanation:

Central route of persuasion tends to change attitude depends on message content as the person is convinced through idea, thought and meaning meaning behind the message .

Peripheral route of persuasion is dependent upon other factors apart from content of the message. They find other cues more persuasive for deciding about listener's message.

According to the question,Jim has central route to attitude change because he focused on content of instructor and got persuaded but Bob got persuaded through confidence and intelligence of instructor ,so he has peripheral route to attitude change.