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Reika [66]
3 years ago
14

Many company websites are now designed to do more than just sell a product. These​ websites, known as​ __________ websites, atte

mpt to build closer customer relationships and generate engagement with and between the brand and its customers.
Computers and Technology
1 answer:
Zinaida [17]3 years ago
5 0

Answer:

brand community

Explanation:

Many company websites are now designed to do more than just sell a product. These​ websites, known as​ brand community websites, attempt to build closer customer relationships and generate engagement with and between the brand and its customers. These online communities bring together consumers who have shared interests in a brand or product. One advantage of online brand communities is that they reduce customer support costs as the business has more engagement with their customers.This also helps the business to retain customers through brand improvement centered around the customer's actual needs.

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