Question

Actor Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes. She was probably objecting to a __________ arrangement the film company had made with an advertiser.

Answer 1

Answer: Product placement

Explanation:

Product placement is a form of advertising whereby branded products and services are featured in a video production which targets a large audience. Product placement is also known as embedded advertisment or embedded marketing.

Product placements are usually found in television shows, movies, radios, personal videos, and live performances. In exchange for product placement rights, firms may pay a studio or production firm in cash or exchange for its goods or services.