Question

Chili's, the popular restaurant chain, supports St. Jude Children's Hospital annually by inviting its guests to color a pepper and make a $1 contribution to St. Jude. Chili's has partnered with St. Jude for almost two decades and recently committed to a multi-year pledge to raise $30 million to fund St. Jude's School Program, which ensures that children receiving medical care in the hospital can stay up-to-date with their school assignments. This is an example of _______ marketing.

Answer 1

Options:

a. sustainability  

b. cause-related  

c. social  

d. green

Answer:

cause-related

Explanation:

We need to take note that Chili's support for St. Jude Children's Hospital isn't all about promoting their brand, but towards promoting a social cause, namely St. Jude's School Program which would ensure children receiving medical care in the hospital can stay up-to-date with their school assignments.

Their actions as a popular restaurant chain could go a long way by encouraging other companies to support social causes.