Answer:
c. There are cultural differences in how people direct attention, such that East Asians spend more time looking at individual people than Americans do.
Explanation:
There are many ways in which people directs 'beam' of attentions.
Statement a). is true because it is more likely not to notice a particular thing if that thing is very rare in flow.
Statement b). is true in the sense that people accepts most of the information according to their gender. Male people take in less interest in certain things and information whereas female takes more interest in the same thing which male do not.
Statement c). is false directing attention does not depend upon any cultural differences. The perception of the individual matters to directs attention of a particular thing.
Statement d). is true because people generally are interested in the new and interesting information which interests them. Old information do not tend to make them happy and interesting.
Hence the false statement is ----
c. There are cultural differences in how people direct attention, such that East Asians spend more time looking at individual people than Americans do.