Question

Sanibel Autos Inc. merged with its competitor Vroom Autos Inc. This allowed Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share than what the two entities individually held. What type of integration does this scenario best illustrate?A. vertical B. technological C. horizontal D. perfect

Answer 1

Answer:

Horizontal integration

Explanation:

Integration is a strategy used by businesses to gain a better market share. It involves cooperating with other business owners to increase sales for both parties.

Horizontal integration is when businesses bate the same level in the value chain collaborate to increase profits.

In the give scenario Sanibel Autos Inc. merged with its competitor Vroom Autos Inc, and Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share.

The stage of value chain is when businesses prospect for customers. This interpretation enables them gain more customers.