Question

A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has a(n) ________ policy.

Answer 1

Answer:

The correct answer that fills the gap is Pulling.

Explanation:

This activity corresponds to Inbound Marketing, which is also called Attraction Marketing 2.0. This type of marketing is a marketing technique that aims to attract potential customers (prospects) through information of interest using different content formats (articles, videos, animations, infographics, ebooks, etc.) in the channels of digital communication of the company (blog, social networks, electronic newsletters, etc.). Attraction Marketing, instead of focusing directly on sales, as does more traditional marketing (sometimes known as interruption marketing), focuses on providing information to the potential consumer, so that it takes that company by an expert in the theme.