Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The two searches may prompt the ad are
- Smart refrigerator reviews
- Energy-efficient fridge
Explanation:
Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.
When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results in customers searching for a different product.
For a successful search campaigns, one should use broad match, phrase match, or exact match negative keywords.
Answer:
Custom Intent targeting option is best for influencing consideration.
Answer:
"$52,000" is the correct answer.
Explanation:
Given:
This year income,
= $40,000
Next year income,
= $60,000
Market interest rate,
= 10%
or,
= 0.1
Now,
The next year consumption will be:
= ![[40,000 - 30,000 - 50,000]\times 1.1 + (60,000 + 36,000)](https://tex.z-dn.net/?f=%5B40%2C000%20-%2030%2C000%20-%2050%2C000%5D%5Ctimes%201.1%20%2B%20%2860%2C000%20%2B%2036%2C000%29)
= 
= 
= 
($)
Answer: d. All of the choices are correct.
Explanation:
The funds that are provided by individual savers to firms for expansion are a very integral part of the financial system as they allow for companies to expand thus increase the Economy's productivity.
Some ways they can get their funds to business firms include;
- Direct transfers of money when the company offers its stocks or bonds to directly individual savers who will then buy it from them with the money paid going towards the welfare of the business.
- Indirect transfers through an investment banking firm who act as intermediaries in stock and bond issues. Individual savers will communicate with the investment banks and then buy the stock and bonds from them.
- Indirect transfers through a financial intermediary can occur when savers pull their funds together in an institution such as a bank or mutual fund that will then invest in businesses for them.
Answer:
Profit making and survival
Explanation:
The main objectives that a business might have are: Survival – a short term objective, probably for small business just starting out, or when a new firm enters the market or at a time of crisis. Profit maximisation – try to make the most profit possible – most like to be the aim of the owners and shareholders.
