Question

The managers at Blyrie Corp. think that their company's products are of higher quality than the products of other companies in the market. However, contrary to their perception, the customers rate the company's products as below average. This is due to the inferior process design specifications in the company. This is an example of _____ in the GAP model.

Answer 1

Answer:

This is an example of gap 2 in the GAP model.

Explanation:

The GAP model is a connection between the quality that a company is producing with the satisfaction that the customers are receiving from their products.

As per the model, there are five major gaps known as gap 1 all the way to gap 5. They are the extent to which the company meets the expectation of the customers through their products. The above situation falls in gap 3 of the GAP model where the customers lack satisfaction due to bad product quality.