Answer:
1. Budget.
2. Financial goals.
3. Competition.
4. Marketing message.
5. Other marketing goals.
6. Brand image goals.
7. Product description.
8. Pricing.
9. Marketing research.
10. Promotional strategies.
Explanation:
1. <u>Budget</u>: The amount you plan to spend on each promotional strategy.
2. <u>Financial goals</u>: The number of sales you plan to have in the next year.
3. <u>Competition</u>: Strengths and weaknesses of other companies that provide similar products.
4. <u>Marketing message</u>: The message about your product's benefits that you plan to convey to your target market.
5. <u>Other marketing goals</u>: The percentage of customers who say they are highly satisfied in your customer profile survey.
6. <u>Brand image goals</u>: The qualities you want to have people associate with your product.
7. <u>Product description</u>: A list of the product's features.
8. <u>Pricing</u>: How the cost of your product will support your brand image and marketing message.
9. <u>Market research</u>: A description of general economic trends and how they are likely to affect the target market.
10. <u>Promotional strategies</u>: Ways you will communicate with your target market.
there really isntt an answer
Answer:
d. All of the above are correct.
Explanation:
a. Access to the DM may be difficult and some organizations have complicated protocols for access to top executives.
b. The organizational stauts of the researcher or the research department may make it difficult to reach the key DM in the early stages of the project.
c. there may be more than one key DM and meeting with them collectively or individually may be
All the above-mentioned factors can complicate the interaction.
Answer:
Higher unemployment, lower wage share of output, and higher Gini coefficient in the long run.
Explanation:
Since less labor will be used, total unemployment will increase. Besides less labor being used, more capital will be used, so the share of labor in total output will decrease. Labor efficiency increases, since you need less labor to produce the same or even a larger amount of output.
New technologies tend to increase the wages of high skilled labor and management. Since the Gini coefficient measures income inequality, then higher wages for a few will increase inequality.
This is an example of what is happening in the US, where highly trained labor is getting paid better every time while unskilled labor is getting paid the same as many years ago or their wage has even decreased with time. This shows how important a college education is, and the difference will only keep increasing.
Answer:
Predetermined manufacturing overhead rate= $2.15 per direct labor hour
Explanation:
Giving the following information:
It takes 80,900 direct labor hours to manufacture the X-1 and 93,500 direct labor hours to manufacture the X-2 Line.
Total overhead= 225,000 + 149,960= $374,960
To calculate the predetermined manufacturing overhead rate we need to use the following formula:
Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base
Predetermined manufacturing overhead rate= 374,960 / (80,900 + 93,500)
Predetermined manufacturing overhead rate= $2.15 per direct labor hour