Answer: brand extension
Explanation: Brand extension refers to a marketing strategy which involves a well-known, developed and popular brand who has enjoyed continuous success in a particular market aims to delve into another area of the market or totally different product category using the same brand name.
In the scenario above, Colgate, a household name in toothpaste manufacturing decided to launch the Colgate kitchen entree which an entirely different market domain. The innovation strategy wasn't successful as it got consumers confused who saw them as developers iating from their original domain. Even though Colgate's intention was to use their existing popularity to extend their brand.
Answer and Explanation:
d. All of these answer choices are correct.
Avoid using unsecured wireless networks.
Answer:
The requirement of question is prepare journal entries for each of above transaction; It is assumed that par value of each share is $1
Explanation:
Feb 1.
Common Stocks 230*1 Dr.$230
Paid in capital in excess of par 230*(22-1) Dr.$4,830
Cash 230*22 Cr.$5,060
b. Jul 15
Cash 130*23 Dr.$ 2,990
Common Stocks 130*1 Cr.$130
Paid in capital in excess of par 130*(23-1) Cr.$2,860
c.Oct 1
Cash 100*21 Dr.$2,100
Common Stocks 100*1 Cr.$100
Paid in Capital in excess of par 100*(21-1) Cr.$2,000
Answer:
Explanation:
gate City bank reconciliation statement as at December 31, 2018
Balance as per cash book 2400
Direct payment to the bank (loan) 520
Less bank charges (30)
Add bank interest 20
Adjustment 510
Adjusted cash book balance 2910
Balance as per bank statement 3,810
Less outstanding check (1300)
Add deposit in transit 400
Adjustment (900)
Adjusted bank statement balance 2,910