Question

While other suppliers bidding for the contract brought bids with lower per unit costs, Orchard wanted to take delivery based on the fact that the components they were using were machined to their exacting specifications 99.99999% of the time. Orchard's competitive priority was:
A) top quality.B) consistent quality.C) on-time delivery.D) delivery speed.

Answer 1

Answer:

The correct answer is A) top quality.

Explanation:

There are generally two sales approaches: the first, product-oriented. This takes into account its own characteristics in terms of presentation, quality and utility; and the second, people-oriented, where the real needs of the consumer are studied to determine how he uses the good in order to orient himself towards satisfying a need.

The example clearly shows that the orientation with minimum unit costs was mainly focused on the client, so that the first impression is that of a lower price to motivate their purchase decision. For his part, Orchard clearly shows a product orientation, because he tries to offer quality by sacrificing other variables to supply a need.

Answer 2

Answer:

The correct answer is letter "B": consistent quality.

Explanation:

Consistent quality refers to providing a good or service with the same high-quality standards the most of the time or always if that can be achieved. Companies promoting consistent quality are actually promoting the reliability of their good or service. Under those circumstances, the price feature of the product is set aside prioritizing quality.

In certain study-type industries such as medicine, it is more preferable to acquire consistent-quality products than the most inexpensive goods.