Answer:
The consumer's level of involvement can lead to two types of buying decisions: limited problem solving or extended problem solving
Explanation:
limited problem solving:
It is a problem solving process in which customer is only willing to put very little effort to make a purchase decision in order to fulfill his want or need. Purchaser uses simple decision rules for reaching a a purchase decision with minimal research done. He is not much concerned about the best solution and has limited resources and time for searching information and assessing each alternative thoroughly.
For example: you need a new pair of joggers for gym. You are already have an idea about joggers and know about new available materials and attributes. So you might do a bit research online and come to a decision comparatively quickly. You might consider your favorite outlet instead of searching for the joggers at every outlet. So you take buying decision limiting involvement in this process.
extended problem solving
In this process the costumer attempts to collect as much information as possible, and thoroughly assess and evaluate product alternatives. So in this situation buyer don't have much idea about the product brands, attributes and characteristics to access the product. Purchaser will research, differentiate and put a lot of effort for taking best buying decision that will fulfill his needs. prior to purchasing the product, he might visit various outlets, research online, search for reviews and suggestions, take information from outlet staff. about the product Marketer should provide with such information to customer.
For example high value items like car, a house etc. Such items are not purchased often so the consumer will invest a lot of time in research and comparison in order to take the best decision.
Answer:
The plant would have to work 8.33 hours
Explanation:
Initial productivity:
100 parts were produced in 1 hour
Percentage increase in productivity = 20%
New productivity:
100 + (100 × 0.2) = 100 + 20 = 120
120 parts would be produced in 1 hour
Number of hours the plant would have to work to produce 1000 parts = 1000/120 = 8.33 hours
Answer: (B) Polycentric
Explanation:
A polycentric manager is refers to the approach or the method in the global marketing that basically helps the organization for spread about their products and the services among the different countries.
The main objective of the polycentric approach that it helps in managing the different types of operations and services in the business.
According to the given question, maria is the vice president in an organization for the international sales process and she handle all the practices held in their office. Therefore, Maria is refers as a polycentric manger.
Answer:
Gadget will have higher earning.
Explanation:
Price Earning Ratio is the ratio of Market price to the earning per share. PE Ratio measure the effect of earning over the market price of the company.
Widget
Stock Price = $30
Earning per share = $2
PE ratio = $30 / $2 = 15 times
Gadget
Stock Price = $30
Earning per share = $2
PE ratio = $20 / $1 = 20 times
Gadget will have higher earning.
Answer:
The correct answer is: Demographic.
Explanation:
To begin with, the term <em>''segmentation''</em> in the field of marketing, refers to the procedure of grouping the people into common groups according to their shared characteristics. Moreover, this procedure is done in order to make it easier for the company to understand to which market is the company addresing and who are they consumers.
To continue, there are many segmentation approaches, however the one used according to the age of the audience is the <em>''demographic segmenation''</em>, that focuses in the consumers' demographic variables such as age, sex and gender, assuming that their similar profiles will exibit similar purchasing patterns.
