Question 11 (3 points)

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketin

astraxan [27]

Answer:

The statement is: False.

Explanation:

The difference between mass marketing and relationship marketing is that the first is used to attract large numbers of customers with a product that is not necessarily tailor-made for them. On the other hand, relationship marketing provides consumers with a good or service that matches their needs. Companies implementing this approach are likely to keep customers' information in a database to evaluate changes over time and to adapt to them.

Thus, maintaining databases thanks to the advance of technology is likely more useful for firms using relationship marketing.

4 0

3 years ago

Your employer is trying to select from a list of possible capital projects. The projects, along with their cost and benefits, ar

den301095 [7]

Answer:

Project 1, 2 and 3 will be selected

Total NPV of these projects will be $2,190,000

Explanation:

Availability of capital = 1 million

Minimum 2 projects should be selected

Project 2 and 4 cannot be selected together.

Value of project = NPV / Cost

P1 = 720,000 / 300,000 = 2.4

P2 = 780,000 / 260,000 = 3

P3 = 690,000 / 215,000 = 3.2

P4 = 700,000 / 240,000 = 2.9

P5 = 510,000 / 295,000 = 1.7

8 0

3 years ago

Kaleb Konstruction, Inc., has the following mutually exclusive projects available. The company has historically used a three-yea

iren2701 [21]

Answer:

Explanation:

Kaleb Konstruction, Inc., has the following mutually exclusive projects available. The company has historically used a three-year cutoff for projects. The required return is 12 percent.Year Project F Project G0 –$ 126,000 –$ 196,000 1 64,500 44,500 2 45,500 59,500 3 55,500 85,500 4 50,500 115,500 5 45,500 130,500 Required:(a) Calculate the payback period for both projects. (Do not round intermediate calculations. Round your answers to 2 decimal places (e.g., 32.16).)Payback period Project F years Project G years(b) Calculate the NPV for both projects. (Do not round intermediate calculations. Round your answers to 2 decimal places (e.g., 32.16).)Net present value Project F $ Project G $ (c) Which project should the company accept?

3 0

4 years ago

Typically, B2B buyers ask potential suppliers to (A) write the RFP for the buyer.(B) submit formal proposals.(C) sponsor intervi

Anon25 [30]

Answer:

B is the correct answer.

Explanation:

Business proposals are formal written statements made on a customer's inquiry. It can also be called as a report in which a seller describes how the business can best fulfill the needs of a customer and includes a detailed manner what the company has to offer, what the company can provide and how it can match to the buyers request and why your product is the best choice for the buyer.

It is written as a response to Request for Proposal (RFP). Request for proposal is written to request goods and services. The various sections of a business proposal are cover letter, title page, table of contents, Executive summary, procedures.

4 0

3 years ago

The amazon echo is an example of ________ because when it was introduced, nothing like it existed on the market.

katovenus [111]

Answer is: Innovation

8 0

2 years ago