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xenn [34]
3 years ago
8

Marketing research indicates that almost 70 percent of all women drivers who have driven a Volkswagen Cabrio prefer it to any ot

her car. Knowing that women make about 35 percent of all car purchases, what type of segmentation variable should Volkswagen use when marketing its Cabrio?
Business
1 answer:
hoa [83]3 years ago
7 0

Answer:

Demographic

Explanation:

A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.

A market segment consist of a group of customers that share a similar set of needs and wants.

Are four categories of segmentation:

-Geographic

-Psychographic

-Behavioral

-Demographic. The process of dividing a market through variables such as age, gender, education level, family size, occupation, income, and more. This is one of the most used strategies amongst marketers.

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The Retained earnings account has a credit balance of $23,800 before closing entries are made. Of total revenues for the period
skelet666 [1.2K]

Answer:

The ending balance in the retained earnings account is $31400.

Explanation:

The ending balance in the retained earnings accounts is equal to the opening balance of the retained earnings account plus the addition to the retained earnings for the year.

The addition to retained earnings will be the Net income less dividends.

The net income for the year was = 75200 - 55000 = $20200

Addition to Retained earnings = 20200 - 12600   = $7600

Closing balance of retained earnings = 23800 + 7600  = $31400

4 0
3 years ago
A company has $1,378 in inventory, $4,827 in net fixed assets, $664 in accounts receivable, $298 in cash, $626 in accounts payab
Nata [24]

Answer:

$7,167

Explanation:

Assets are resources held by an entity as a result of a past event, for which future economic benefits will flow to the entity. it is further classified as current and non-current.

Examples include inventory, cash, accounts receivable, Fixed assets or Property plant and Equipment.

Given

Inventory = $1,378

Net fixed asset = $4,827

Accounts receivable = $664

Cash = $298

Total assets = $1,378 + $4,827 + $664 + $298

= $7,167

4 0
2 years ago
Six differences between weighted average cost of capital and marginal cost of capital
padilas [110]
WACC is the weighted average cost of capital already borrowed/invested.

Marginal cost of capital is the cost that will be incurred if one more $ of capital is raised either by equity or by debt.

So if more capital is borrowed and has a resulting higher marginal cost, the WACC increases as well.
4 0
3 years ago
Sadler Corporation purchased equipment to be used in manufacturing. The purchase was made at the beginning of 2015 by paying cas
beks73 [17]

Answer:

a) Debit Depreciation expense  $14,000

   Credit Accumulated depreciation  $14,000

Being entries to record depreciation expense for 2016

b) Debit Depreciation expense  $26,666.67

   Credit Accumulated depreciation  $26,666.67

Being entries to record depreciation expense for 2017

The effect of a change in estimate is a reduction of the annual depreciation from $14,000 to $26,666.67 (increase of $12,666.67) annually

Explanation:

Depreciation is the systematic allocation of the cost of an asset to the income statement over the estimated useful life of that asset.

It is determined as the depreciable value of the asset over the estimated useful life of the asset where the depreciable value is the difference between the cost and salvage value of the asset

Mathematically,  

Depreciation = (Cost - Salvage value)/Estimated useful life

Annual depreciation

= (150,000 - 10,000)/10

= $14,000

At the beginning of 2017,

Net book value of asset

= $150,000 - 2($14,000)

= $124,000

If  Sadler concluded that the total useful life of the equipment will be 8 years rather than 10, and that the residual value will be zero.

Depreciation expense for 2017

= $124,000/6

= $26,666.67

5 0
3 years ago
The main objective of lean manufacturing is to:
Finger [1]

Answer: Option B  

Explanation: In simple words, lean manufacturing refers to the manufacturing process in which the production firm focuses on minimizing the waste that occurs in the production process and also increases the productivity at the same time.

This system was first implemented in Japanese manufacturing industry and lead to decrease in cost of production significantly. Such kinds of manufacturing is highly evident in industries prancing goods such as clothes, shoes etc.

This strategy also decreases the production cycles and increase the respond time of the firm to the market.

6 0
3 years ago
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